12 parents
3 countries
UK, Sweeden, Ireland
Clevamama: Parent-centred products
How will Clevamama sell its leading baby-product ranges outside its native Irish market to customers in the UK and beyond?
Our approach
- Brand development
- Classical approach
- Colour, Materials and Finish (CMF) design
- Market analysis
- New product development
- Packaging
Our process
intO identified the need for Clevamama to strengthen its online marketing presence. We created a new brand-narrative and updated a selection of its core products, by researching with parents in three of their key markets.
Following the development of a strategic ‘roadmap’ to be applied over an 18-month period, we worked together with Clevamama, to improve the communication of its brand and product -range. In addition, we enabled Clevamama’s team to implement and manage this brand evolution process independently.
Our effects
intO delivered a new brand identity, a brand book, photography instructions, visual language, and product detailing such as colours and patterns. We identified the profiles of competitors and their positioning within the marketplace. Additionally, we re-categorised Clevamama’s product range, together with strategic recommendations to guide the design and development of new products using the patented materials within Clevamama’s range.