12 parents
3 countries
UK, Sweden, Ireland
Clevamama: Parent-centred products
How will Clevamama sell its leading baby-product ranges outside its native Irish market to customers in the UK and beyond?
Our approach
- Brand development
- Classical approach
- Colour, Materials and Finish (CMF) design
- Market analysis
- New product development
- Packaging
intO identified the need for Clevamama to strengthen its online marketing presence. We created a new brand-narrative and updated a selection of its core products, by researching with parents in three of their key markets.
Following the development of a strategic ‘roadmap’ to be applied over an 18-month period, we worked together with Clevamama, to improve the communication of its brand and product range. In addition, we enabled Clevamama’s team to implement and manage this brand evolution process independently.
intO delivered a new brand identity, a brand book, photography instructions, visual language, and product detailing such as colours and patterns. We identified the profiles of competitors and their positioning within the marketplace. Additionally, we re-categorised Clevamama’s product range, together with strategic recommendations to guide the design and development of new products using the patented materials within Clevamama’s range.