
12 parents
3 countries
UK, Sweden, Ireland
12 parents
3 countries
UK, Sweden, IrelandintO identified the need for Clevamama to strengthen its online marketing presence. We created a new brand-narrative and updated a selection of its core products, by researching with parents in three of their key markets.
Following the development of a strategic ‘roadmap’ to be applied over an 18-month period, we worked together with Clevamama, to improve the communication of its brand and product range. In addition, we enabled Clevamama’s team to implement and manage this brand evolution process independently.
intO delivered a new brand identity, a brand book, photography instructions, visual language, and product detailing such as colours and patterns. We identified the profiles of competitors and their positioning within the marketplace. Additionally, we re-categorised Clevamama’s product range, together with strategic recommendations to guide the design and development of new products using the patented materials within Clevamama’s range.