Ellen MacArthur Foundation with Central Saint Martins (CSM)

Our process

intO engaged in a strategic exploration with the Ellen MacArthur Foundation in their initiative to gain a fresh perspective on the reduction of plastics. We collaborated by linking the Foundation’s industry knowledge with product designers at Central Saint Martins, to stimulate a rethink about plastics in a circular economy. Through a collaborative-design brief for students, we mentored them and engaged them with industry experts throughout their design process.

Our effects

intO increased public awareness the Foundation’s work and their mission through extensive media coverage of the project. intO also promoted the designs of 24 students through articles in industry-leading publications, and a graduate show that was visited by more than 20,000 people from industry and the public.

Publications

Our European Lead, Nathalie Jerming-Havill, was interviewed about this project, which featured in the multimedia platform. Other publications featuring this project include Design Week, Packaging News, Innovators Mag and Dezeen.