52 children

1 country


How will children respond to new storylines in a cartoon series?

Our approach
  • Collaborative approach
  • Ethnography
  • In-home sessions
  • Interviews
  • Prototyping
Our process

intO conducted sessions, where we also facilitated their validation, in the homes of New York children aged 2 to 5 years old. We observed sibling or friendship pairs watching a proposed new cartoon with their adult carers. In addition we applied age-appropriate interview techniques to reveal perceptions and the children’s emotional responses. Our research formed part of a multi-region project in collaboration with Full Steam Consulting.

Our effects

intO discovered valuable insights to the behaviour between friends and sibling pairs in response to home entertainment. From these we delivered our findings, with a focus upon how cultural understanding of the cartoon series is influenced by language, accent and the relatability of its new storyline. In addition we analysed how the cartoon series appealed to the senses, in the context of contemporary influences upon children‘s entertainment.