20 women
5 countries
Germany, UK, Poland, Italy, Sweeden
Naturativ: Analysis and development
How will Naturativ communicate its products to establish itself as a premium natural skincare-products brand in Europe?
Our approach
- Brand identity
- Brand development
- Classical approach
- Lifestyle trends
- Mobile ethnography
- Visual language
Our process
intO reached out in 5 selected markets to existing natural-skincare enthusiasts who had self-defined routines. Our focus was to identify and define how Naturativ can grow as a maker of skincare products in Europe. intO’s approach was holistic, which included competitor analysis, market mapping, lifestyle trend analysis, interviews with subject-specific experts and conversations with natural skincare users.
Our effects
intO delivered a proposal for Naturativ’s new branding, which included its vision, mission, values and promise statements, together with its verbal and visual narratives. We produced a brand book, which included guidelines for their tone of voice, visual language, packaging and exhibition designs. intO also managed the creative brief for packaging and photography with a partner product-design team.