Trek: Smart sports watch

intO worked with an existing Chinese watch and technology supplier, to enter the growing market of Chinese sports enthusiasts with a technology product of its own. We also created a brand DNA and detailed colour, material and finish guidelines for their new product range.

We applied primary and secondary research methods to identify worldwide patterns in sports, health and data-tracking behaviours. This revealed the contexts that influence Chinese consumers, and enabled us to identify future trends for health-related wearables.

From research insights about health and new lifestyle trends towards the desire to access personal health data, intO delivered three brand and product-design concepts, which enabled Trek to build prototypes for consumer testing.