4 sports trends

1 country

China

How will Trek develop its brand and create a new advanced wearable product for the Chinese market?

Our approach
  • Brand development
  • Concept design
  • Design language
  • Forecasting
  • New materials
  • Trends analysis
Our process

intO worked with an existing Chinese watch and technology supplier, to enter the growing market of Chinese sports enthusiasts with a technology product of its own. We also created a brand DNA and detailed colour, material and finish guidelines for their new product range.

We applied primary and secondary research methods to identify worldwide patterns in sports, health and data-tracking behaviours. This revealed the contexts that influence Chinese consumers, and enabled us to identify future trends for health-related wearables.

Our effects

From research insights about health and new lifestyle trends towards the desire to access personal health data, intO delivered three brand and product-design concepts, which enabled Trek to build prototypes for consumer testing.

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