MRS London – lost in translation?…
As businesses extend their worldwide presence, consumer-centric methods are becoming less effective.
Archive for the ‘Research’ Category
Qual360 conference Amsterdam…
At the Qual360 conference, Joanna, our Founding Director, and Dorel’s Innovation Team presented a featured research project that helped the entire organisation improve their understanding of how pushchairs are used within different cultural contexts, such as in China.
Meetup, research thing – London: How to conduct research…
At the ‘Meetup, Research Thing’ London, Joanna, our Founding Director, shared intO’s Cultural Approach on research for children's markets.