Onika Simon

Strategy Director

Area: Worldwide

Onika specialises in developing alternative approaches to research design and analysis.

She is dedicated to moving our philosophy into conversations, and nurturing those interactions into work that delivers impactful decisions and outcomes for intO’s agency and brand clients. Onika has a dual background in strategic consulting and art curation, and her approach to problem solving combines a laser focus on relevance with experimental processes. She is particularly inspired by unexpected formats for engagement and projects that demonstrate a commitment to sustainability at every stage. As a result, she has enjoyed a career of 20 years developing design thinking, cross-functional collaboration and creative event production.

Onika studied Philosophy & Psychology in Manchester before working as a planner in New York City for 10 years. Born in the UK, Onika now lives in Germany. She speaks conversational German, a little French, and a small amount of Spanish.