To address the frequent and rapid changes in markets and business environments, we decided to rethink the way we all work – to help businesses and organisations find pathways easily through established and emerging markets worldwide, and gain fresh, eye-opening perspectives.

In-detail and in-context – Our research reveals insights from two perspectives that are in-detail and in-context. We engage with people in-detail, to understand their behaviour and attitudes. Then we interpret what informs their motivations in-context, by analysing wider influences and patterns. Our two-perspective process reveals emerging behaviour trends, which helps our clients to create extraordinary future-facing development opportunities.

Ways of working – We work in close collaboration with our clients, adapting responsively to each unique objective. We deliver continual insights, to interpret, assess and identify strategic opportunities. Our work creates imaginative new product, service, branding and marketing opportunities, tailor-made for diverse local cultures worldwide.


We are self-motivated and focused, taking the initiative from the moment we receive a project brief. We apply our contextual knowledge and diverse expertise to produce agreed outcomes that meet our client’s requirements, from multimedia presentations to custom-made research portals.


We invite our client’s team to join us in designing research methodologies, and experience first-hand how we conduct our fieldwork worldwide. This immersive approach allows our team to invent future-facing opportunities and create purposeful project experiences for our client.


We engage in a professional working relationship with our client’s team. Our remote-working management expertise guarantees a smooth and efficient process from beginning to end. This partnership focuses on combining existing internal knowledge with new research insights, to produce the most wide-ranging and adaptable results for our client.