15 families

2 countries

Germany, UK

How will our client create the features of a new fashion brand, and apply them throughout its product-range?

Our approach
  • Brand development
  • Co-creative workshops
  • Collaborative approach
  • Ethnography
  • Stimulus
Our process

intO worked with our client and consumers in a co-creative project. Our methods included integrating multiple touch-points for our client-teams, which ensured all the stakeholders were engaged and excited throughout the process.

We organised the project into two phases. The first included exploration and co-creation, which produced insights into children-led needs and design features of clothes in which they would feel comfortable. The second phase proceeded to validate these design concepts, and build brand characteristics. In addition, we defined a strategic roadmap for a brand launch, retail strategy and marketing frameworks.

Our effects

intO proposed and validated the brand features for our client, and the narrative to be applied at launch. We advised that the focus of concepts be on the needs of children and parents. Our insights revealed real opportunities for this children’s brand, which contributed to its successful launch. Five years after project completion, our client commented that our research insights had become a foundation for their brand-development projects.