Brands and consultancies need seamless connections to customer insights and to each other. So what's the solution when travel restrictions put these connections at risk? In this article, Onika Simon, intO's Strategy Director, stresses that remote research isn't only a safer necessity at the moment. It also offers a more sustainable approach for the future.
Like many global businesses, our projects have been affected by the circumstances of COVID-19. In fact, we encountered the initial impact while running research in China and Japan back in January. In this article, intO founder, Joanna Brasset shares the key things we learnt whilst seeking certainty for our clients during a period of extraordinary flux.
Whether you’re trying to get a stalled research project back on track, or have simply been prompted to think about how remote approaches could drive efficiency and cost-savings during future ventures (pandemic or not), slots are bookable in Joanna Brasset’s diary, throughout April.
Joining a stellar lineup of speakers, founder of intO, Joanna Brassett, will be sharing studio intO's cultural approach to global research, at Design Thinking & Innovation Week (16-20 March 2020).
The pursuit of gender equality is important to each of us at intO. It’s a mission that’s reflected by our collective vision, the way the organisation is shaped, and how we operate. So, in the spirit of #IWD2020, here’s a round-up of just some of our team’s celebrations and pledges for the year ahead. intO is proud to be #EachforEqual.
As we all wrap up the year, we’ve created a package of our most read posts from different social platforms and stories that inspired us in 2018.
Whether you’re trying to get a stalled research project back on track, or have simply been prompted to think about how remote approaches could drive efficiency and cost-savings during future ventures (pandemic or not), slots are bookable in Joanna Brasset’s diary, throughout April.
Joining a stellar lineup of speakers, founder of intO, Joanna Brassett, will be sharing studio intO's cultural approach to global research, at Design Thinking & Innovation Week (16-20 March 2020).
Joanna, our Founding Director, joined Lucy Mann and Felix Velarde in a podcast conversation.
At the Ad:tech conference, 2018, Joanna, our Founding Director, and Steve ‘Buzz’ Pearce, Global Design Director at Skyscanner, talked about how Skyscanner set off on a bold mission with intO.
At the CampusParty Singapore 2018, Joanna, our Founding Director, talked about intO’s cultural approach.
At the ‘Meetup, Research Thing’ London, Joanna, our Founding Director, shared intO’s Cultural Approach on research for children's markets.
At the Qual360 conference, Joanna, our Founding Director, and Dorel’s Innovation Team presented a featured research project that helped the entire organisation improve their understanding of how pushchairs are used within different cultural contexts, such as in China.
