How can we put care into services? intO's Business Director, Jonny Jiang, argues that this question doesn't only apply to areas like healthcare or social services that deliver care as a core promise. It should also be a key concern when designing commercial services – from shopping and traveling, to banking and working.
Over the past two months, our team has developed a new, tiered research programme for clients: COVID-19 Impact Assessment Research Programme. It’s designed to examine the granular reality of lived experiences and needs, rather than trying to understand impact by reviewing only numbers. We are already helping businesses to reimagine scenarios that allow them to respond to emergent customer priorities across different markets around the world.
Strategy Business Publications Innovation Social Change Research
Facilitated by intO’s founder, Joanna Brasset, we've created this interactive digital studio session for innovators, researchers, designers and business leaders who are reappraising international strategy in a post-coronavirus context.
Retailers and supplier brands around the world are grappling to understand disrupted paths to purchase, and these co-dependent parties must now seek deeper insights than sales data alone. The power dynamic between retailers and brands can be unbalanced, but Clare Rees, intO’s Communications Lead, predicts that rebuilding the customer’s retail experience will demand close collaboration.
Trust. Love. Awe. Relatability. These feelings are hard enough to provoke when everything else is going well, so how on earth can brands hope to reach these highs when their customers' lives and emotions are in freefall? Onika Simon, intO’s Strategy Director, breaks down the challenges and offers some ‘life-led’ research briefs to bolster business stability during precarious times.
Coronavirus has delivered a new consumer context, presenting businesses with fresh opportunities and threats. If businesses align themselves with their customers now, they will be best-placed to take advantage of the emerging opportunities. If they do not, they risk losing touch or being leapfrogged by competitors. Chloe Amos-Edkins, intO's Research Director, believes that Investment in qualitative research has never been so essential.
Facilitated by intO’s founder, Joanna Brasset, we've created this interactive digital studio session for innovators, researchers, designers and business leaders who are reappraising international strategy in a post-coronavirus context.
Whether you’re trying to get a stalled research project back on track, or have simply been prompted to think about how remote approaches could drive efficiency and cost-savings during future ventures (pandemic or not), slots are bookable in Joanna Brasset’s diary, throughout April.
Joining a stellar lineup of speakers, founder of intO, Joanna Brassett, will be sharing studio intO's cultural approach to global research, at Design Thinking & Innovation Week (16-20 March 2020).
Joanna, our Founding Director, joined Lucy Mann and Felix Velarde in a podcast conversation.
At the Ad:tech conference, 2018, Joanna, our Founding Director, and Steve ‘Buzz’ Pearce, Global Design Director at Skyscanner, talked about how Skyscanner set off on a bold mission with intO.
At the CampusParty Singapore 2018, Joanna, our Founding Director, talked about intO’s cultural approach.
