How can YouTube ensure its Generative AI tools reflect diverse cultural contexts?
63 qualitative interactions
6countries: Indonesia, Brazil, India, Japan, Nigeria, USA
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Our Work
Our clients consistently award us top marks in vendor appraisals because:
- We’re on the ground in every inhabited continent
- We deliver global scope with an efficient & effective local response
- Our processes are super agile
- Our researchers have dual training & experience: design + research
- Our researchers are multi-cultural & multi-lingual
- We work from inception to implementation, reducing stakeholder layers
We work with...
How can Pinterest uncover insights from local experiences that will inform recommendations for globally scalable ad formats?
8 Pinners
4countries: Australia, Germany, UK, USA
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How can Kingfisher build a ten-year roadmap for proactive product design and development?
16 progressive home owners
9 experts
4countries: France, Poland, Romania, UK
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How can YouTube define the competitive landscape of shopping features to identify strategic opportunities for platform developments?
12 viewer-creators
4countries: Canada, India, South Korea, USA
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How can IKEA become a go-to destination for customers celebrating season & cultural events?
1700 quant. participants
30 home furnishing shoppers
3countries: China, Germany, USA
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How can Google inform the development of visual search tools?
46 visual search users
2countries: India, USA
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How can WhatsApp ensure its new Community feature is optimised for a successful global launch?
90 qualitative interactions
2countries: Ghana, Peru
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How should Google discover and define use cases for Android Enterprise dedicated devices?
26 enterprise influencers
340 quant. participants
4countries: France, Germany, UK, USA
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How can Miro’s platform become a progressive partner for the global developer community?
18 developers - worldwide
1country: Worldwide
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How can Google explore opportunities to improve the dialer app user experience?
20 dialer users
3countries: Germany, Japan, USA
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How can the Wellcome Trust audit its global reputation amongst key audiences?
72 health workers
11countries: Malawi, Kenya, Indonesia, Brazil, Canada, France, India, Italy, Japan, South Africa [...]
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How can Google understand their young customers’ perceptions of P2P app payment concepts?
17 young users of P2P payment apps
1country: Japan
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How can Amazon better understand the global dynamics of trust?
40 shoppers
9 global experts
5 countries
5countries: Brazil, Germany, Italy, Japan, USA
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How can Google efficiently explore the digital payments landscape in Brazil?
43 shoppers & merchants
600 quant. participants
1country: Brazil
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How should Air China improve the service received by its most loyal customers?
24 frequent flyers, employees & experts
1country: China
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How can Miro define & leverage user personas to future-proof the relevance of their brand & offer?
30 Miro users
1country: USA
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How can Amazon integrate sustainability initiatives into its payment experience?
30 altruistic shoppers
4countries: Brazil, Germany, Japan, USA
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How will a bottle redesign for Olmeca tequila forge relevancy with new consumers across very diverse markets?
150 consumers of spirits
5countries: China, Colombia, Russia, South Africa, Turkey
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How should Uber counter falling driver sign-up rates in Egypt?
16 drivers
1country: Egypt
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How can Dorel understand the future of strollers & car seats in the urban mobility context?
12 families
5 experts
2countries: Germany, UK
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How should the Skyscanner brand transform to become the go-to travel concierge partner?
220 travellers
10countries: Australia, Germany, India, Netherlands, Russia, South Korea, Spain, Taiwan, UK, USA
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How should Instacart inform improvements to its personal shopper onboarding process?
2 UX Researchers
1country: Australia
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What design refinements are needed to introduce a new micro-lightweight pushchair in Japan, South Korea and China?
12 families
3countries: China, Japan, South Korea
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How will Maxi-Cosi ensure that its products and communications are relevant for new parents in diverse cultures, now and in five years’ time?
65 mums
4countries: Brazil, China, Japan, South Korea
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How will Tommee Tippee develop their product communication and marketing strategy with a category of product that is unrecognised in China?
12 families
1country: China
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How should a leading global toy brand translate its key values into kids’ apparel with timeless appeal?
15 families
2countries: Germany, UK
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How will Nike improve the e-commerce experience of their customers, to enhance sales via their official website?
36 sports lovers
3countries: Poland, Russia, Turkey
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How can Sea Life’s international brand delight local markets & attract the repeat-visit loyalty of local families?
6 workshops
4countries: Australia, New Zealand, UK, USA
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How will the UX research team at Pearson evaluate new design concepts in hard-to-recruit regions?
16 English language learners
2countries: Brazil, Japan
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How should the Museum of London improve exhibitions, increase visitor satisfaction & drive attendance in the future?
124 exhibition visitors
1country: UK
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How can the senior directors of McDonald’s maintain great family experiences across every outlet around the world by better understanding the motivations of their customers?
16 children
1country: UK
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How will BTG test a leading-edge prototype device with the world’s most advanced oncologists?
20 medical staff
3countries: Germany, UK, USA
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Research Operations
How can Google reach traffic light engineers across diverse continents to enhance user engagement?
5 Niche traffic light engineers
5 Continents
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How can Pinterest uncover insights from local experiences that will inform recommendations for globally scalable ad formats?
8 Pinners
4countries: Australia, Germany, UK, USA
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Innovation Research
How can Kingfisher build a ten-year roadmap for proactive product design and development?
16 progressive home owners
9 experts
4countries: France, Poland, Romania, UK
learn more +
How can IKEA become a go-to destination for customers celebrating season & cultural events?
1700 quant. participants
30 home furnishing shoppers
3countries: China, Germany, USA
learn more +
Discover inspiring opportunities
How can Kingfisher build a ten-year roadmap for proactive product design and development?
16 progressive home owners
9 experts
4countries: France, Poland, Romania, UK
learn more +
How can IKEA become a go-to destination for customers celebrating season & cultural events?
1700 quant. participants
30 home furnishing shoppers
3countries: China, Germany, USA
learn more +
Expand into new regions
How should Instacart inform improvements to its personal shopper onboarding process?
2 UX Researchers
1country: Australia
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What design refinements are needed to introduce a new micro-lightweight pushchair in Japan, South Korea and China?
12 families
3countries: China, Japan, South Korea
learn more +
Acquire more customers
Develop new products & features (UX, Service & 3D)
How can Google reach traffic light engineers across diverse continents to enhance user engagement?
5 Niche traffic light engineers
5 Continents
learn more +
How can Pinterest uncover insights from local experiences that will inform recommendations for globally scalable ad formats?
8 Pinners
4countries: Australia, Germany, UK, USA
learn more +
Enhance brand experience
How can Google reach traffic light engineers across diverse continents to enhance user engagement?
5 Niche traffic light engineers
5 Continents
learn more +
How can Pinterest uncover insights from local experiences that will inform recommendations for globally scalable ad formats?
8 Pinners
4countries: Australia, Germany, UK, USA
learn more +
Improve the employee experience
Technology
How can Google reach traffic light engineers across diverse continents to enhance user engagement?
5 Niche traffic light engineers
5 Continents
learn more +
How can Pinterest uncover insights from local experiences that will inform recommendations for globally scalable ad formats?
8 Pinners
4countries: Australia, Germany, UK, USA
learn more +
Work
How should Google discover and define use cases for Android Enterprise dedicated devices?
26 enterprise influencers
340 quant. participants
4countries: France, Germany, UK, USA
learn more +
How can Miro’s platform become a progressive partner for the global developer community?
18 developers - worldwide
1country: Worldwide
learn more +
Retail
How can Pinterest uncover insights from local experiences that will inform recommendations for globally scalable ad formats?
8 Pinners
4countries: Australia, Germany, UK, USA
learn more +
How can IKEA become a go-to destination for customers celebrating season & cultural events?
1700 quant. participants
30 home furnishing shoppers
3countries: China, Germany, USA
learn more +
Mobility
How can Google reach traffic light engineers across diverse continents to enhance user engagement?
5 Niche traffic light engineers
5 Continents
learn more +
How should Air China improve the service received by its most loyal customers?
24 frequent flyers, employees & experts
1country: China
learn more +
Home
Family
How can IKEA become a go-to destination for customers celebrating season & cultural events?
1700 quant. participants
30 home furnishing shoppers
3countries: China, Germany, USA
learn more +
How can Dorel understand the future of strollers & car seats in the urban mobility context?
12 families
5 experts
2countries: Germany, UK
learn more +
Leisure
How can IKEA become a go-to destination for customers celebrating season & cultural events?
1700 quant. participants
30 home furnishing shoppers
3countries: China, Germany, USA
learn more +
How should Air China improve the service received by its most loyal customers?
24 frequent flyers, employees & experts
1country: China
learn more +
Sustainability
How can the Wellcome Trust audit its global reputation amongst key audiences?
72 health workers
11countries: Malawi, Kenya, Indonesia, Brazil, Canada, France, India, Italy, Japan, South Africa [...]
learn more +
How can Amazon integrate sustainability initiatives into its payment experience?
30 altruistic shoppers
4countries: Brazil, Germany, Japan, USA
learn more +
Wellbeing
How can the Wellcome Trust audit its global reputation amongst key audiences?
72 health workers
11countries: Malawi, Kenya, Indonesia, Brazil, Canada, France, India, Italy, Japan, South Africa [...]
learn more +
How will BTG test a leading-edge prototype device with the world’s most advanced oncologists?
20 medical staff
3countries: Germany, UK, USA
learn more +
Africa
How can WhatsApp ensure its new Community feature is optimised for a successful global launch?
90 qualitative interactions
2countries: Ghana, Peru
learn more +
How can the Wellcome Trust audit its global reputation amongst key audiences?
72 health workers
11countries: Malawi, Kenya, Indonesia, Brazil, Canada, France, India, Italy, Japan, South Africa [...]
learn more +
Asia
How can Pinterest uncover insights from local experiences that will inform recommendations for globally scalable ad formats?
8 Pinners
4countries: Australia, Germany, UK, USA
learn more +
How can YouTube define the competitive landscape of shopping features to identify strategic opportunities for platform developments?
12 viewer-creators
4countries: Canada, India, South Korea, USA
learn more +
Europe
How can Pinterest uncover insights from local experiences that will inform recommendations for globally scalable ad formats?
8 Pinners
4countries: Australia, Germany, UK, USA
learn more +
How can Kingfisher build a ten-year roadmap for proactive product design and development?
16 progressive home owners
9 experts
4countries: France, Poland, Romania, UK
learn more +
Latin America
How can WhatsApp ensure its new Community feature is optimised for a successful global launch?
90 qualitative interactions
2countries: Ghana, Peru
learn more +
How can the Wellcome Trust audit its global reputation amongst key audiences?
72 health workers
11countries: Malawi, Kenya, Indonesia, Brazil, Canada, France, India, Italy, Japan, South Africa [...]
learn more +
Middle East
North America
How can Pinterest uncover insights from local experiences that will inform recommendations for globally scalable ad formats?
8 Pinners
4countries: Australia, Germany, UK, USA
learn more +
How can YouTube define the competitive landscape of shopping features to identify strategic opportunities for platform developments?
12 viewer-creators
4countries: Canada, India, South Korea, USA
learn more +
Worldwide
How can Google reach traffic light engineers across diverse continents to enhance user engagement?
5 Niche traffic light engineers
5 Continents
learn more +
How can Miro’s platform become a progressive partner for the global developer community?
18 developers - worldwide
1country: Worldwide
learn more +