During our many projects in multiple countries, we recognise parallels in people’s behaviours that are common across differing markets. These reveal underlying worldwide patterns and trends, which present businesses and organisations with extensive opportunities for growth throughout the world. We also realise that the features of any given brand need to be informed by cultural nuances and regional differences.

At intO, we understand the impact of globalisation on people’s behaviours and can identify how these differ at a local level. We co-create a project-strategy with our clients that draws upon the reality of people’s lives, in-detail and in-context.



Children & family

Travel & transport

Health, beauty & grooming

Social innovation

Entertainment & media

Sport & fitness

Food & drink



Creative sector