
How can Miro define & leverage user personas to future-proof the relevance of their brand & offer?
30 Miro users
1country: USA

During our many projects in multiple countries, we recognise parallels in people’s behaviours that are common across differing markets. These reveal underlying worldwide patterns and trends, which present businesses and organisations with extensive opportunities for growth throughout the world. We also realise that the features of any given brand need to be informed by cultural nuances and regional differences.
At intO, we understand the impact of globalisation on people’s behaviours and can identify how these differ at a local level. We co-create a project-strategy with our clients that draws upon the reality of people’s lives, in-detail and in-context.
30 Miro users
1country: USA
150 consumers of spirits
5countries: China, Colombia, Russia, South Africa, Turkey
16 drivers
1country: Egypt
12 families
5 experts
2countries: Germany, UK
220 travellers
10countries: Australia, Germany, India, Netherlands, Russia, South Korea, Spain, Taiwan, UK, USA
12 families
3countries: China, Japan, South Korea
65 mums
4countries: Brazil, China, Japan, South Korea
12 families
1country: China
15 families
2countries: Germany, UK
36 sports lovers
3countries: Poland, Russia, Turkey
6 workshops
4countries: Australia, New Zealand, UK, USA
16 English language learners
2countries: Brazil, Japan
20 shift workers & academic experts
1country: UK
124 exhibition visitors
1country: UK
16 children
1country: UK
15 board members
1country: China
60 managers
1country: Worldwide
20 medical staff
3countries: Germany, UK, USA
52 children
1country: USA
12 families
5 experts
2countries: Germany, UK
220 travellers
10countries: Australia, Germany, India, Netherlands, Russia, South Korea, Spain, Taiwan, UK, USA
12 families
3countries: China, Japan, South Korea
12 families
1country: China
150 consumers of spirits
5countries: China, Colombia, Russia, South Africa, Turkey
16 drivers
1country: Egypt
30 Miro users
1country: USA
150 consumers of spirits
5countries: China, Colombia, Russia, South Africa, Turkey
30 Miro users
1country: USA
16 drivers
1country: Egypt
16 drivers
1country: Egypt
12 families
5 experts
2countries: Germany, UK
12 families
5 experts
2countries: Germany, UK
12 families
3countries: China, Japan, South Korea
150 consumers of spirits
5countries: China, Colombia, Russia, South Africa, Turkey
220 travellers
10countries: Australia, Germany, India, Netherlands, Russia, South Korea, Spain, Taiwan, UK, USA
150 consumers of spirits
5countries: China, Colombia, Russia, South Africa, Turkey
220 travellers
10countries: Australia, Germany, India, Netherlands, Russia, South Korea, Spain, Taiwan, UK, USA
150 consumers of spirits
5countries: China, Colombia, Russia, South Africa, Turkey
12 families
5 experts
2countries: Germany, UK
150 consumers of spirits
5countries: China, Colombia, Russia, South Africa, Turkey
65 mums
4countries: Brazil, China, Japan, South Korea
30 Miro users
1country: USA
220 travellers
10countries: Australia, Germany, India, Netherlands, Russia, South Korea, Spain, Taiwan, UK, USA