Our Work

During our many projects in multiple countries, we recognise parallels in people’s behaviours that are common across differing markets. These reveal underlying worldwide patterns and trends, which present businesses and organisations with extensive opportunities for growth throughout the world. We also realise that the features of any given brand need to be informed by cultural nuances and regional differences.

At intO, we understand the impact of globalisation on people’s behaviours and can identify how these differ at a local level. We co-create a project-strategy with our clients that draws upon the reality of people’s lives, in-detail and in-context.

How can Miro’s platform become a progressive partner for the global developer community?

18 developers - worldwide

1country: Worldwide

Our Work

How can Miro’s platform become a progressive partner for the global developer community?

How should Air China improve the service received by its most loyal customers?

We work with...

How can Miro define & leverage user personas to future-proof the relevance of their brand & offer?

How will a bottle redesign for Olmeca tequila forge relevancy with new consumers across very diverse markets?

How should Uber counter falling driver sign-up rates in Egypt?

What is the future of strollers & car seats in the urban mobility context?

How should the Skyscanner brand transform to become the go-to travel concierge partner?

What design refinements are needed to introduce a new micro-lightweight pushchair in Japan, South Korea and China?

How will Maxi-Cosi ensure that its products and communications are relevant for new parents in diverse cultures, now and in five years’ time?

How will Tommee Tippee develop their product communication and marketing strategy with a category of product that is unrecognised in China?

How should a leading global toy brand translate its key values into kids’ apparel with timeless appeal?

How will Nike improve the e-commerce experience of their customers, to enhance sales via their official website?

How can Sea Life’s international brand delight local markets & attract the repeat-visit loyalty of local families?

How will the UX research team at Pearson evaluate new design concepts in hard-to-recruit regions?

Please contact Joanna Brassett, for more information about this project

How should the Museum of London improve exhibitions, increase visitor satisfaction & drive attendance in the future?

How can the senior directors of McDonald’s maintain great family experiences across every outlet around the world by better understanding the motivations of their customers?

How will understanding early adopters of technology set a precedent for Skyscanner’s next phases of innovation in China?

How will Gate Gourmet drive a key point of difference amongst increasing numbers of start-up competitors?

How will BTG test a leading-edge prototype device with the world’s most advanced oncologists?

Which cartoon storylines will best resonate with children across different cultures?

Research Operations

How should Air China improve the service received by its most loyal customers?

How will a bottle redesign for Olmeca tequila forge relevancy with new consumers across very diverse markets?

Innovation Research

How can Miro’s platform become a progressive partner for the global developer community?

How can Miro define & leverage user personas to future-proof the relevance of their brand & offer?

Discover inspiring opportunities

What is the future of strollers & car seats in the urban mobility context?

How should the Skyscanner brand transform to become the go-to travel concierge partner?

Expand into new regions

What design refinements are needed to introduce a new micro-lightweight pushchair in Japan, South Korea and China?

How will Tommee Tippee develop their product communication and marketing strategy with a category of product that is unrecognised in China?

Develop new products & features (UX, Service & 3D)

How can Miro’s platform become a progressive partner for the global developer community?

How will a bottle redesign for Olmeca tequila forge relevancy with new consumers across very diverse markets?

Enhance brand experience

How should Air China improve the service received by its most loyal customers?

How can Miro’s platform become a progressive partner for the global developer community?

Improve the employee experience

Please contact Joanna Brassett, for more information about this project

Work

How can Miro’s platform become a progressive partner for the global developer community?

How can Miro define & leverage user personas to future-proof the relevance of their brand & offer?

Retail

How will Nike improve the e-commerce experience of their customers, to enhance sales via their official website?

Mobility

How should Air China improve the service received by its most loyal customers?

How should Uber counter falling driver sign-up rates in Egypt?

Family

What is the future of strollers & car seats in the urban mobility context?

What design refinements are needed to introduce a new micro-lightweight pushchair in Japan, South Korea and China?

Leisure

How should Air China improve the service received by its most loyal customers?

How will a bottle redesign for Olmeca tequila forge relevancy with new consumers across very diverse markets?

Wellbeing

How will BTG test a leading-edge prototype device with the world’s most advanced oncologists?

Africa

How will a bottle redesign for Olmeca tequila forge relevancy with new consumers across very diverse markets?

Asia

How should Air China improve the service received by its most loyal customers?

How will a bottle redesign for Olmeca tequila forge relevancy with new consumers across very diverse markets?

Europe

How will a bottle redesign for Olmeca tequila forge relevancy with new consumers across very diverse markets?

What is the future of strollers & car seats in the urban mobility context?

Latin America

How will a bottle redesign for Olmeca tequila forge relevancy with new consumers across very diverse markets?

How will Maxi-Cosi ensure that its products and communications are relevant for new parents in diverse cultures, now and in five years’ time?

Middle East

How should Uber counter falling driver sign-up rates in Egypt?

North America

How can Miro define & leverage user personas to future-proof the relevance of their brand & offer?

How should the Skyscanner brand transform to become the go-to travel concierge partner?

Worldwide

How can Miro’s platform become a progressive partner for the global developer community?

How will Gate Gourmet drive a key point of difference amongst increasing numbers of start-up competitors?