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Up close and worldwide…

intO discovers how local people worldwide really live…

so our clients expand horizons and opportunities

intO is a specialist research company, on the ground in every continent, connected up close within established and emerging markets. Our teams live in the mix of everyday cultures, researching in-detail and in-context. We bring the world to our clients’ fingertips, so they can create extraordinary products and services.

Our people

Local Experts in over 50 countries

We recognise that ambitious businesses and organisations need reliable local cultural expertise from around the world, to keep pace with ever-changing opportunities.

About us

Shaping the future of work

We are a diverse team of researchers who live and work within local communities worldwide, to co-create strategies with our clients.

Process

Enabling creative change

We reveal emerging behaviours and attitudes, in the context of wider influences, to identify life-changing opportunities for people.

News & Opinion

Introducing intO's COVID-19 Impact Assessment Research Programme

Over the past two months, our team has developed a new, tiered research programme for clients: COVID-19 Impact Assessment Research Programme. It’s designed to examine the granular reality of lived experiences and needs, rather than trying to understand impact by reviewing only numbers. We are already helping businesses to reimagine scenarios that allow them to respond to emergent customer priorities across different markets around the world.

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Posted on June 7th, 2020

Strategy Business Publications Innovation Social Change Research

A disrupted path to purchase

Retailers and supplier brands around the world are grappling to understand disrupted paths to purchase, and these co-dependent parties must now seek deeper insights than sales data alone. The power dynamic between retailers and brands can be unbalanced, but Clare Rees, intO’s Communications Lead, predicts that rebuilding the customer’s retail experience will demand close collaboration.

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Posted on July 5th, 2020

Brand Retail Strategy Business Publications Research

Events

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