16 children

1 country


With changing trends in family dining, how will McDonald’s create better, enjoyable dining experiences for families in every outlet worldwide?

Our approach
  • Consumer behaviour
  • Immersive approach
  • Lifestyle trends
  • On-site ethnography

intO organised an immersive research experience with McDonald’s London board-members. We invited their senior team to come and experience how families spend time together at McDonalds’ restaurants. intO delivered this experience within the context of an extensive project to capture future trends, in collaboration with the retail innovation consultancy GDR Creative Intelligence.

intO applied a unique approach on location, to gather insights directly from McDonald’s customers and board-members. This resulted in increased levels of appreciation amongst the senior team about the value of contextual research methods.