124 exhibition visitors

1 country


How should the Museum of London improve exhibitions, increase visitor satisfaction & drive attendance in the future?

"Working with intO as our exhibition evaluation partner has been so enjoyable; they’re thorough and competent. The whole process has been very easy with them on board."

Natalie Rowan (Acting Joint Head of Communications, Museum of London)

Our approach
  • On-site visitor interviews
  • Auto-ethnography
  • Vox pops
  • In-depth interviews
  • Written report

The opportunity

intO gathered qualitative evaluation of all three major temporary exhibitions at the London Wall and Docklands sites during 2019-21 (Secret Rivers, Beasts of London & Havering Hoard). 

Our process

intO identified the profile and quantity of each of the museum’s visitor typologies and how they perceived their visit. The overarching exhibition themes that most resonated with visitors were determined, and practical issues relating to their visits were explored. Contextual interviews, combined with quantitative data analysis, delivered insight into visitor perceptions, motivations and drivers.

Our results

Joined-up insight from all three exhibitions was presented in order to inform the shape and delivery of future exhibitions, ahead of the Museum of London’s move to a purpose-built new site (scheduled for 2025).