Alejandra Arango Gutierrez

Project Lead

Area: Worldwide

Alejandra is a specialist in complex cultural research for the Latin markets.

She combines her deep knowledge of cultures with her design-management capabilities and is motivated by bridging cultural boundaries. Through her creative approach, Alejandra’s practice is to empower people so their own ideas bring benefit to society. Via her academic and industry connections in Colombia and Latin America, Alejandra works with local and global brands to help them develop their businesses. Her most recent academic achievement is the creation of curricula that teaches Transitional and Speculative Design for Social Innovation.

Alejandra holds a BA qualification in Industrial Design from the National University of Colombia and an MA from Hochschule Anhalt University in Germany. She has lived in Germany and is currently based in Cali, Colombia. She speaks Spanish and English.