Chloe Amos-Edkins

Research & Insights Director

Area: Worldwide

Chloe’s specialises in Colour Material Finish (CMF) research, and trend analysis.

During her projects with a number of agencies, including Tangerine, Seymourpowell, Plan, and Equals, Chloe developed her deep expertise in researching and developing CMF recommendations. In addition, she contributes regularly to specialist design magazines. Her interest focuses particularly upon the overuse of plastic, and also negative gender-stereotyping and its effects on children. Chloe believes our bodies are tools capable of amazing things when used for positive objectives – empowering confidence and self-belief.

Chloe has gained a BA qualification in Design for Industry from Northumbria University. She has lived in South Africa and Zimbabwe, and is based currently in the UK. She speaks English.

Find out more about projects Chloe worked on: Naturativ, ClevaMama.