Chloe Amos-Edkins

Research Director

Area: Worldwide

Chloe is intO’s Research Director.

Chloe manages the delivery of global research and innovation projects, helping businesses and organisations to understand how people around the world really think, plan, act, react and spend. Skilled at balancing insight with inspiration, Chloe explores, tests and validates our clients’ future consumer landscapes and products by interpreting localised behaviour, attitudes and motivations within the context of wider patterns and global influences. She then recommends how those insights can be used to achieve commercial and strategic business aims.

Chloe’s specialisms include consumer insight, trend research, visual language direction and CMF research. She has many years’ experience of working for both creative agencies and clients and has worked across a broad range of sectors, including FMCG, retail, transport, electronics and digital products.

The unique structure of intO necessitates a progressive use of tools and platforms that enable collaboration between remote colleagues, research participants and client teams;  Chloe has an advanced perspective on creating digital environments that facilitate alignment, understanding and action across international stakeholder teams.

Chloe gained a first-class honours degree in Design For Industry from Northumbria University and is currently studying The Power MBA. She is based in the UK and speaks English.

Find out more about some of the projects Chloe has worked on: Dorel Juvenile: The Future of Mobility, Museum of London, Naturativ, ClevaMama.