Joanna Brassett

Founding Director

Area: Worldwide

Joanna is the Founding Director of intO. She is an expert in combining design research with social science and strategic innovation. She specialises in turning cultural insights into design opportunities and business strategies. Taking the lead in project teams, Joanna matches specific research approaches to projects’ unique objectives. Her engaged approach to leadership contributes to the success of intO’s work.

Her ambition is to achieve equality for all – gender equality in particular. She champions these by also building a company culture that empowers individuals, and supports women and parents to continue developing their expertise while caring for their family. In addition, Joanna is visiting professor at Anhalt University of Applied Sciences, in Dessau, Germany, and a guest lecturer on MA Innovation Management at Central Saint Martins. She is also an Entrepreneurship Mentor at London School of Economics and Zinc, an incubator for entrepreneurs who address the toughest social issues. She has been a speaker at TEDx, the BBC, Qual360, Service Design Days, Campus Party, in podcasts, and has written articles for Contagious, Inc. and LS:N Global publications.

After graduating with BA (Hons) Product Design at Central Saint Martins, she gained an MSc Culture and Society at London School of Economics in sociology, anthropology and social psychology. She has worked as a brand-packaging designer at Tin Horse, and a Senior Design Researcher and strategist at Seymourpowell.

Joanna has lived in Poland, Germany, Ireland, and is based currently in the UK. She speaks English, Polish, German and Italian.

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