Joanna Brassett

Founding Director

Area: Worldwide

Joanna is a specialist in combining design research with social science and strategic innovation, effortlessly turning cultural insights into design opportunities and business strategies.

Leading intO’s central, strategic team (spread across the UK, Germany, Poland, South Africa and Colombia), Joanna orchestrates projects with the 68 multi-lingual researchers living in over fifty countries. With a leadership ambition to achieve equality for all, and as a mother of four, she has built a culture that empowers and supports individuals to develop their careers while caring for their families. This engaged and innovative approach to leadership fuels intO’s striking proposition and its success. Lecturing and mentoring at various universities, Joanna is also a regular guest speaker at events (TEDx, the BBC, Qual360, Service Design Days, Campus Party), and has written articles for many publications. 

Joanna has a BA (Hons) in Product Design from Central Saint Martins, and an MSc in Culture & Society from London School of Economics in sociology, anthropology and social psychology. She has lived in Germany, Ireland and the UK, and is now based between the UK and Poland. She speaks English, Polish, German and Italian.

Contact Joanna: [email protected]

Connect with Joanna on LinkedIn.