Tao (Todd) Yetao

Local Researcher

Area: China

Todd is our Local Researcher for China.

With 10 years experience in product and brand design, Todd now runs his own design studio. He specialises in working with brands within the consumer goods sector that have ambitions to enter the Chinese market.

Todd graduated from Loughborough University (UK) with a Master’s Degree in Industrial Design, and has previously won the coveted Red Dot Award.

Currently living in Shanghai, Todd has also lived in the UK. He speaks Chinese and English.