Tao (Todd) Yetao

Local Researcher

Area: China

Todd is a specialist in product and brand design.

Running his own design studio, and with 10 years of experience, Todd specialises in working with brands within the consumer goods sector that have ambitions to enter the Chinese market.

Todd has a Master’s Degree in Industrial Design from Loughborough University, and has previously won the coveted Red Dot Award. He has lived in the UK, and is currently based in Shanghai. Todd speaks Chinese and English.