Willa Zhang

Local Researcher

Area: China

Willa specialises in user research in the context of service and user-interface design. 

With expertise in service design and visual communication, Willa works within the context of the Chinese market, to produce innovative services for people-focused user-experiences. 

Willa has a BA in Visual Communication & Art Direction from the Communication University of China, and an MA in Service Design from the Royal College of Art. She has lived in Shenzhen and Beijing (China) and is now based in the UK. She speaks Chinese and English.

Find out more about a project Willa worked on: Skyscanner cultural immersion.