Willa Zhang

Local Researcher

Area: China

Willa specialises in user research in the context of service and user-interface design.

With her expertise in service design and visual communication, Willa works within the context of the Chinese market, to produce innovative services for people-focused user-experiences. She has been a member of our Skyscanner project team, collaborating as our Local Expert for Beijing.

Willa has gained a BA qualification in Visual Communication and Art Direction from the Communication University of China in Beijing, and an MA in Service Design from the Royal College of Art. She has lived in the UK, and is based currently in Shenzhen and Beijing. She speaks Chinese and English.

Find out more about a project Willa worked on: Skyscanner cultural immersion.