Clementine Song

Local Researcher

Area: China

Clementine specialises in research for advertising, brand and innovation management.

With many years of experience working for Ogilvy & Mather and EMI Music within digital media, cultural research and project management, Clementine has directed accounts with Audi, Lenovo and Government projects in China. She progressed to the management and communications for Tencent, and travels frequently between Shanghai and Shenzhen.

Clementine has a BA from Xiamen University and an MA in Innovation Management from Central Saint Martins. Having previously lived in the UK, she is now based in China. She speaks Chinese and English.

Find out more about a project Clementine worked on: Skyscanner brand perception.