As part of our LOCALISE series, intO Local Researcher, Anteja, shines a light on the cultural context behind one successfully localising business in Poland.
Retail Strategy Business Publications Social Change Research
Retailers and supplier brands around the world are grappling to understand disrupted paths to purchase, and these co-dependent parties must now seek deeper insights than sales data alone. The power dynamic between retailers and brands can be unbalanced, but Clare Rees, intO’s Communications Lead, predicts that rebuilding the customer’s retail experience will demand close collaboration.
