Research Archives • intO

The Most Important Research [That No-One Has the Time to Do]

Benchmarking often gets sidelined, seen as repetitive, resource-heavy, or simply not urgent. But in this article, intO’s Global Strategist, Lalo González, argues it’s the missing link in global product strategy. Drawing on Studio intO’s unique approach, he explains how contextual, on-the-ground benchmarking reveals leapfrogging innovations, exposes competitive gaps, and feeds directly into product and design decision-making. For teams stretched across markets, it’s essential.

Why Every Innovation Team Needs This Value-Packed Cultural Immersion Planner

In today’s fast-paced, remote-first work environments, it's easy for innovation teams to become detached from the people they’re designing for. Speed, scale and distributed decision-making are often the norm, but without deep, in-context understanding, strategic decisions can become dangerously abstract. That’s why we created the Cultural Immersion Planner. And if you’re responsible for UX research, innovation, or product localisation, you’re going to want this in your toolkit.

Short Encounters, Long-Term Insight Impact

In today’s fast-moving, globally distributed work environments, short-form research experiences like Empathy Days and Cultural Immersions are proving invaluable. As Research Director, Laetitia Sfez, explains, these formats reconnect teams with real users, either through energising, collaborative sessions or deep, contextual exploration in local markets. Though brief, both deliver enduring impact by challenging assumptions, aligning teams, and anchoring innovation in authentic human insight. This article helps you choose the right format, and shows how intO delivers each with strategic care and cultural sensitivity.

Archive for the ‘Research’ Category

The Most Important Research [That No-One Has the Time to Do]

Why Every Innovation Team Needs This Value-Packed Cultural Immersion Planner

Short Encounters, Long-Term Insight Impact