Product organisations have never had more access to customer insight. So why are better-informed teams finding decisions harder to make? Nitika Wahi explores one of the biggest shifts reshaping Product and UX Research today.
What do global teams miss when they try to understand local users? As part of our first Local Lens report, The Myth of the Digital Health Native, we spoke to Tokyo-based researcher Maya Azumi about the realities of healthtech adoption in Japan. In this conversation, Maya reflects on the cultural nuances that shape behaviour, the assumptions global teams should be cautious of, and why some aspects of a market can only be understood through lived experience.
What happens when one of product development's most accepted assumptions turns out to be wrong? In Japan, highly connected, digitally fluent Millennials are proving surprisingly cautious adopters of health technology. This article explores what their behaviour reveals about the limits of demographic thinking and why context remains one of the most overlooked drivers of product success.
