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Meetup, Research Thing – London: How to conduct research with a global generation of children

Event Date: 17 Jul 2018

Location: UK

At the ‘Meetup, Research Thing’ London, Joanna, our Founding Director, shared intO’s Cultural Approach to research for children’s markets. Her point-of-view focused upon cultural and social analysis, outdated methods such as Design-thinking, and Human-centred Design that isolates consumers from their worldwide context.

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