Archive for the ‘Innovation’ Category

Local Lens Interview: Maya Azumi on Understanding Healthtech Adoption in Japan

What do global teams miss when they try to understand local users? As part of our first Local Lens report, The Myth of the Digital Health Native, we spoke to Tokyo-based researcher Maya Azumi about the realities of healthtech adoption in Japan. In this conversation, Maya reflects on the cultural nuances that shape behaviour, the assumptions global teams should be cautious of, and why some aspects of a market can only be understood through lived experience.

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Posted on June 15th, 2026

Strategy Innovation Research

What Japan Teaches Us About the Limits of Global Product Assumptions

What happens when one of product development's most accepted assumptions turns out to be wrong? In Japan, highly connected, digitally fluent Millennials are proving surprisingly cautious adopters of health technology. This article explores what their behaviour reveals about the limits of demographic thinking and why context remains one of the most overlooked drivers of product success.

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Posted on June 10th, 2026

Strategy Innovation Research

Why Quant Research Is Failing Global Teams - And How to Fix It

Quantitative research promises clarity, but for global teams, it often delivers confusion. From survey fraud to cultural blind spots, traditional quant approaches are falling short. In this article, Studio intO’s Quant Strategist, Kamila Pierchala, explores the growing crisis of confidence in quant research and offers a practical roadmap for doing it better. The piece highlights how culturally intelligent design, local context, and rigorous data integrity can turn quant from a blunt instrument into a strategic advantage.

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Posted on January 15th, 2026

Innovation Research