MRS London – Lost in translation?: A cultural approach in the context of globalisation.

Event Date: 22 Nov 2018

Location: UK

As businesses extend their worldwide presence, consumer-centric methods are becoming less effective. Organisations need to update their methods radically by taking social and cultural contexts into account. This talk introduces a cultural approach to international research and worldwide innovation. It also critically-evaluates methodological challenges.

Click here to view this event

Events Research


You may also be interested in:

Close
Close