MRS London – Lost in translation?: A cultural approach in the context of globalisation.

Event Date: 22 Nov 2018

Location: UK

As businesses extend their worldwide presence, consumer-centric methods are becoming less effective. Organisations need to update their methods radically by taking social and cultural contexts into account. This talk introduces a cultural approach to international research and worldwide innovation. It also critically-evaluates methodological challenges.

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Posted on June 7th, 2020

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