As 2026 approaches, we’ve taken a moment, today, to gather for intO's remote Christmas party. It's been a chance to reflect upon (and celebrate!) a year of bold moves, brilliant partnerships, and breakthrough moments.
Here are just a few highlights from our orbit...
This year, Studio intO has been recognised across the research, design and innovation sectors for the work we care about most: making the world’s technology more equitable, inclusive and contextually intelligent. From championing responsible AI to scaling ethical research in fast-moving global markets, every award we’ve received in 2025 celebrates not just our methods, but our mission.
Benchmarking often gets sidelined, seen as repetitive, resource-heavy, or simply not urgent. But in this article, intO’s Global Strategist, Lalo González, argues it’s the missing link in global product strategy. Drawing on Studio intO’s unique approach, he explains how contextual, on-the-ground benchmarking reveals leapfrogging innovations, exposes competitive gaps, and feeds directly into product and design decision-making. For teams stretched across markets, it’s essential.
