In fast-moving, remote-first product teams, empathy can erode - both with users and between colleagues. intO’s Empathy Days offer a one-day immersion that reconnects teams with real people and shared purpose. Blending fieldwork with reflection, these sessions create long-lasting clarity, alignment and motivation. In this article, Research Director, Laetitia Sfez, explains why they’re as energising as they are insightful.
In today’s fast-moving, globally distributed work environments, short-form research experiences like Empathy Days and Cultural Immersions are proving invaluable. As Research Director, Laetitia Sfez, explains, these formats reconnect teams with real users, either through energising, collaborative sessions or deep, contextual exploration in local markets. Though brief, both deliver enduring impact by challenging assumptions, aligning teams, and anchoring innovation in authentic human insight. This article helps you choose the right format, and shows how intO delivers each with strategic care and cultural sensitivity.
In today’s fragmented global landscape, assumptions made at headquarters no longer hold. In this article, Joanna Brassett, Founder and CEO of Studio intO, explores how default thinking derails innovation, and how intO’s Local Lens Approach embeds real local context into strategy and design. From fintech to AI, global teams use our insight model to create products that are not just adapted, but truly relevant. When you stop assuming, you start designing better.
