5 Smart Strategies…

In this article published by Inc., Joanna, our Founding Director, shares five steps to find opportunities for worldwide growth, while taking into account important cultural nuances and regional differences in the context of worldwide parallels between these markets.

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Posted on November 20th, 2018

Strategy Publications

The New Confidence of People Worldwide in Local Markets…

In this publication, Joanna, our Founding Director, explores changes in the mindsets of consumers across the Middle East and Gulf Cooperation Council. Having previously aspired to ‘Western’ values, new confidence is now emerging within a youthful population, that mixes culturally-rooted attitudes seamlessly within the context of worldwide perspectives.

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Posted on November 21st, 2018

Publications Branding

Events

Qual360 conference Amsterdam…

At the Qual360 conference, Joanna, our Founding Director, and Dorel’s Innovation Team presented a featured research project that helped the entire organisation improve their understanding of how pushchairs are used within different cultural contexts, such as in China.

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Posted on November 21st, 2018

Events Research

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