intO’s 2018 list of inspirations
As we all wrap up the year, we’ve created a package of our most read posts from different social platforms and stories that inspired us in 2018.
News
5 Smart Strategies…
In this article published by Inc., Joanna, our Founding Director, shares five steps to find opportunities for worldwide growth, while taking into account important cultural nuances and regional differences in the context of worldwide parallels between these markets.
Shopping via live-stream…
In this article published by Inc., Joanna, our Founding Director, explores four steps to consider when expanding a brand to China.
Power, profit and gender…
In this article, Joanna, our Founding Director, and Felicitas Olschewski, reflect on ideas sparked by ‘Women In Innovation’.
Will women soon power India’s economy?
In this article published by LSN Global, Joanna, our Founding Director, reveals how the younger generation of women, living and working in India, is arousing interest as an emerging market, contextualised by a significant cultural shift in the making – female empowerment.
The New Confidence of People Worldwide in Local Markets…
In this publication, Joanna, our Founding Director, explores changes in the mindsets of consumers across the Middle East and Gulf Cooperation Council. Having previously aspired to ‘Western’ values, new confidence is now emerging within a youthful population, that mixes culturally-rooted attitudes seamlessly within the context of worldwide perspectives.
Events
New business with small spark theory…
Joanna, our Founding Director, joined Lucy Mann and Felix Velarde in a podcast conversation.
Skyscanner's bold approach to worldwide growth.
At the Ad:tech conference, 2018, Joanna, our Founding Director, and Steve ‘Buzz’ Pearce, Global Design Director at Skyscanner, talked about how Skyscanner set off on a bold mission with intO.
Get ready for growth with the cultural approach…
At the CampusParty Singapore 2018, Joanna, our Founding Director, talked about intO’s cultural approach.
Meetup, research thing – London: How to conduct research…
At the ‘Meetup, Research Thing’ London, Joanna, our Founding Director, shared intO’s Cultural Approach on research for children's markets.
Qual360 conference Amsterdam…
At the Qual360 conference, Joanna, our Founding Director, and Dorel’s Innovation Team presented a featured research project that helped the entire organisation improve their understanding of how pushchairs are used within different cultural contexts, such as in China.
TEXxUAL London: Cultural friction…
At the TEXxUAL London event, Joanna, our Founding Director, explores how local and worldwide cultures affect one another in our daily lives.