Archive for the ‘Innovation’ Category

Introducing intO's COVID-19 Impact Assessment Research Programme

Over the past two months, our team has developed a new, tiered research programme for clients: COVID-19 Impact Assessment Research Programme. It’s designed to examine the granular reality of lived experiences and needs, rather than trying to understand impact by reviewing only numbers. We are already helping businesses to reimagine scenarios that allow them to respond to emergent customer priorities across different markets around the world.

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Posted on June 7th, 2020

Strategy Business Publications Innovation Social Change Research

Is your service stuck in two modes?

Are limited mode options restricting the potential of your service? intO’s Business Director, Jonny Jiang, has had this question on his mind, this month, while working with one of his RCA students on the D&AD / Barclays New Blood Awards brief. In this article, Jonny examines how thinking in terms of modes can benefit the customer experience.

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Posted on June 26th, 2020

Business Publications Innovation

Retail & hospitality brands should not wait to ease the covid-19 queues

Impacted by covid19, everything is taking longer than expected, whether that’s waiting in line at a retail store or boarding a plane. We’re even having to queue to shop online. Written by intO’s Jonny Jiang, this article explores how service design might try to bridge the gaps that WAITING is introducing to customer experiences in the retail and hospitality sectors.

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Posted on June 16th, 2020

Consumption Business Publications Innovation Research