Our CEO and three of intO’s business leads explain how they would tackle the challenge of helping design the world's best workspace for a client, and what research methods they would use based on their individual expertise.
Laetitia Sfez, Associate Director at Studio intO, shares her learnings and reflections on how researchers can adapt their methods when conducting research in emerging markets.
The team at intO have been enjoying a return to IRL (in real life) fieldwork when recent briefs have called for such. However, remote and online research methodologies are now a mainstay of the researcher’s toolkit. In this article, Research Director, Chloe Amos-Edkins, explains why a blend of both is often best.
