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Archive for the ‘Future of Work’ Category

How to stay in step with your users

Coronavirus has delivered a new consumer context, presenting businesses with fresh opportunities and threats. If businesses align themselves with their customers now, they will be best-placed to take advantage of the emerging opportunities. If they do not, they risk losing touch or being leapfrogged by competitors. Chloe Amos-Edkins, intO's Research Director, believes that Investment in qualitative research has never been so essential.

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Posted on July 3rd, 2020

Consumption Business Future of Work Publications Research

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