This October, we’re heading back to Katowice for AIBA 2025 - a leading international festival of AI in business and design. We’re proud to return as a programme partner for this year’s Research & Innovation (R&I) Stage, curating a dynamic series of talks, panels, and Q&As designed to explore the human, cultural and operational realities of working with AI - now and in the near future.
In today’s fragmented global landscape, assumptions made at headquarters no longer hold. In this article, Joanna Brassett, Founder and CEO of Studio intO, explores how default thinking derails innovation, and how intO’s Local Lens Approach embeds real local context into strategy and design. From fintech to AI, global teams use our insight model to create products that are not just adapted, but truly relevant. When you stop assuming, you start designing better.
What does it take to design truly global innovation? In this article, intO’s Founder & CEO Joanna Brassett shares insights from her recent lecture at the University of Applied Arts Vienna. She explores how design anthropology - and intO’s adapted Local Lens Approach to research - helps global teams challenge default thinking and embed local context into strategy, product, and service development.
