This International Women’s Day 2025, intO is taking action from the inside out. We gave every female team member time off and a budget for a preventative health screening—a step that reflects a wider issue: across the world, Women’s health remains underfunded, under-researched, and undervalued. On IWD 2025, we ask: Which organisations are closing the gender health gap? And how can you support them today?
Before launching new products, features, or pricing models globally, leading brands test in smaller, lower-risk markets to refine their strategies. In this article, intO’s Commercial Director, Chloe Amos-Edkins, explores how proxy markets help businesses avoid cultural misalignment, usability gaps, and regulatory pitfalls, highlighting how businesses can choose the right proxy markets, run effective research, and avoid common pitfalls to ensure successful global rollouts.
DDX Dubai 2024 showcased the future of UX, AI, and product innovation, emphasising the need for human-centred, culturally attuned design. In a three-part LinkedIn series, Estair Robbins, Design Researcher at intO, reflects on key insights from the event—covering the balance between predictability and creativity, the ethical integration of AI, and the challenges of designing for global markets. Read the full series on LinkedIn and join the conversation on the future of research-led innovation.
