On the importance of investing in culture.
Alejandra, our North and Latin American Lead and Media Analyst, highlighted some key aspects of IKEA's move into Chile, Peru and Colombia.
Archive for the ‘Publications’ Category
Why Grandparents are Buying and Using Children’s Products…
Our research team explores an insight that we have picked up in different projects: within Europe currently, grandparents are amongst an increase in consumers of children’s products and toys. How does this shift in consumer trends reveal why grandparents are also becoming significant users?
Out of the mouths of babes.
Our design team reflects on how research has been conducted for the children's market, a market that has been growing in numbers recently.