Duncan Stevens: Sensitivity in multicultural South Africa
As part of our LOCALISE series, intO Project Lead, Duncan, stresses that brands must carefully contemplate the cultural significance of messaging when localising in South Africa.
Archive for the ‘Publications’ Category
Anteja Klimek: An example of success in patriotic Poland
As part of our LOCALISE series, intO Local Researcher, Anteja, shines a light on the cultural context behind one successfully localising business in Poland.
Retail Strategy Business Publications Social Change Research
Introducing intO's LOCALISE offer
LOCALISE research is the essence of what we do; research that helps brands, businesses and organisations to find exactly where they belong, and fine-tuning their resonance within the lives of real people, in any market the world over. In this article, learn more about what our LOCALISE offer delivers, who it’s designed for, and how it works.