Power, profit and gender…
In this article, Joanna, our Founding Director, and Felicitas Olschewski, reflect on ideas sparked by ‘Women In Innovation’.
Archive for the ‘Publications’ Category
Will women soon power India’s economy?
In this article published by LSN Global, Joanna, our Founding Director, reveals how the younger generation of women, living and working in India, is arousing interest as an emerging market, contextualised by a significant cultural shift in the making – female empowerment.
The New Confidence of People Worldwide in Local Markets…
In this publication, Joanna, our Founding Director, explores changes in the mindsets of consumers across the Middle East and Gulf Cooperation Council. Having previously aspired to ‘Western’ values, new confidence is now emerging within a youthful population, that mixes culturally-rooted attitudes seamlessly within the context of worldwide perspectives.