Short Encounters, Long-Term Insight Impact
In today’s fast-moving, globally distributed work environments, short-form research experiences like Empathy Days and Cultural Immersions are proving invaluable. As Research Director, Laetitia Sfez, explains, these formats reconnect teams with real users, either through energising, collaborative sessions or deep, contextual exploration in local markets. Though brief, both deliver enduring impact by challenging assumptions, aligning teams, and anchoring innovation in authentic human insight. This article helps you choose the right format, and shows how intO delivers each with strategic care and cultural sensitivity.
