Laetitia Sfez on how local contexts can shape innovation research strategies
Laetitia reflects on the importance for businesses to understand local contexts when planning strategies for global innovation aspirations.
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Alejandra Arango Gutierrez: Solving participant recruitment challenges for gig economy players
As people and business models adapt and evolve, so do the methods designed and implemented by our team. In this article, Project Lead, Alejandra Arango Gutierrez, explains how autoethnography solves one of our most recent recruitment challenges.
Laetitia Sfez: Re-thinking research deliverables for fast-paced gig economy brands
Clients working on agile projects rely on us for quickly generated, actionable insights that can be swiftly implemented. In this article, Project Lead, Laetitia Sfez, explains how we delivered live read-out insights during a recent localisation sprint.