Part of the intO the future of > WORK series, this thought-provoking report curates insights from the most progressive innovators and experts in our global network, and explores three emerging opportunity spaces for leaders who are shaping the future of knowledge-based work.
How will the next few years change the way you, your teams and your customers work?
How should you act now to innovate and make the most of these shifts?
In a world of work that’s still changing at pace, how can we be confident that the decisions we make today will be future-proof?
How will we all, together, reinvent work and the workplace for the better and the long-term?
As a team of researchers with backgrounds that span anthropology, social psychology, design and innovation, we’ve explored these questions to identify three overarching opportunity spaces that will have a long and lasting impact on the future of work:
> Human-centric enterprise
> Harnessing hybrid
> Extended reality
Our intO the Future of > WORK 2022 report introduces the drivers and sub-themes that belong to each space and examines present-day ‘signals’ that anticipate the future direction of emerging shifts.
As a team of diverse, multi-lingual researchers, living in over 50 established and emerging markets around the world, we work in-detail and in-context to turn cultural insights from around the world into your next opportunity for growth.
If you’re interested to discuss how the opportunity spaces in this report could be applied to your own business, or would like to learn more about how intO supports the growth strategies of its clients, please contact our Research Director, Chloe Amos-Edkins at chloe@studio-into.com.
Drawing on three years of AIBA conversations, Clare English, Marketing Director at intO, explores how the AI debate is shifting towards questions of trust, judgement, culture and what we choose to keep human, ahead of new intO research into the future of human-AI collaboration.
Following conversations with more than twenty senior Product and UX Research leaders, intO Founder and CEO Joanna Brassett is taking the conversation to the Bay Area. This September, intO will bring together senior leaders to explore how AI, continuous discovery and shifting responsibilities are reshaping the relationship between Product and UX Research.
