Taking place on the 24th March, 09.30-16.30 (GMT), the MRS Digital Ethnography Summit will offer attendees the chance to learn more about:
View the full line up of sessions here.
At 15.30, Joanna Brassett will lead a conversation, ‘Developing a deep understanding of user personas’, with intO client stakeholders, Iris Latour, Customer Research & Insights Lead at Miro, and Eduardo Gomez, Staff UX Researcher at Miro. In this session, Joanna, Iris and Eduardo will share how digital ethnography blended with a large scale quantitative study has helped Miro gain a deeper understanding of its user personas during what has been an exceptional growth period for the company. You’ll hear how the ethnography, which included digital diary study and observed Miro usage, followed users across five days, setting daily tasks on the platform that were designed to gain insight into user expectations, study observable needs and behaviours, witness moments of fulfilment and pain and explore user emotions.
Other key contributors to the summit include, GSK, Bristol Myers Squibb, Estee Lauder Companies, Sky, Miro, Vodafone, City Football Group, Accenture Interactive and Birmingham City Council.
As a friend of intO, you’re able to join the MRS Digital Ethnography Summit for a reduced price of £99 + VAT. Please email: [email protected] / Subject line: MRS Guest. Clare will add you to our guest list and liaise with the organisers.
It would be super to see you there!
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