Laetitia Sfez on how local contexts can shape innovation research strategies
Laetitia reflects on the importance for businesses to understand local contexts when planning strategies for global innovation aspirations.
At the CampusParty Singapore 2018, Joanna, our Founding Director, talked about intO’s cultural approach. Her themes were based upon a set of worldwide research methodologies that combine a detailed ethnographic view with a wider contextual perspective of trends and social motivators – while emphasising the importance of insights that focus upon local and worldwide cultural points-of-view.
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