Let’s Get AI Right: Bringing a Global Lens to AIBA’s Research & Innovation Stage

This October, we’re heading back to Katowice for AIBA 2025 – a leading international festival of AI in business and design. Organised by the Silesian Startup Foundation in partnership with Studio intO and Cloudyna, the three-day event will once again bring together technologists, innovators, designers, and researchers from around the world to Katowice, Poland, to examine one crucial question: how do we get AI right?

We’re proud to return as a programme partner for this year’s Research & Innovation (R&I) Stage, curating a dynamic series of talks, panels, and Q&As designed to explore the human, cultural and operational realities of working with AI – now and in the near future.

Designing AI for Borderless Business

While much of the AI conversation tends to centre on tools and capabilities, the theme of AIBA 2025 will centre humans as the users of AI, and AI as a tool. The R&I Stage at AIBA 2025 will narrow the focus to something even more foundational: how AI experiences are best researched, designed and deployed for global users.

Curated by Studio intO, this stage explores the theme “Designing AI for Borderless Business” and will spotlight the real people shaping, challenging, and adapting AI for use at global scale. Through talks, panels and audience provocations, the programme will explore:

• How to design responsible, context-aware AI systems rooted in local realities
• What trust looks like across different regions, industries, and regulatory environments
• Where UX researchers and insight teams are evolving their tools and roles to keep up with AI
• How AI personalisation can scale without defaulting to assumptions or losing cultural nuance

From big-tech veterans to startup innovators, our goal is to bring together the thinkers and doers shaping AI’s human impact, and to help teams navigate the tension between global consistency and local relevance. Expect sharp insights, bold questions, and real-world perspectives from those building the future, today.

What to Expect at AIBA 2025

• Main Conference: 8–9 October at the Silesian Museum, Katowice
  Join over 900 attendees in person, or online, for two days of inspiration and insight across three themed tracks: Business, Cloud, and Research & Innovation.
  
• Workshops: 10 October
  In-person, small-format sessions led by selected keynotes and speakers. (Separate ticket required)
  
• Themed Stages & Global Perspectives
  All sessions are designed to address AI’s real-world impact, with speakers representing a wide range of industries, disciplines and geographies.
  
• Studio intO’s Global Lens
  As a research and foresight agency working across 60+ markets, our mission at intO is to ensure innovation stays relevant, inclusive, and human-centred. We’re proud to curate a stage that reflects this commitment and challenges default assumptions about who AI is really serving.

Want to Be Part of It?

🎟️ Tickets are available now, with options for onsite and remote attendance.

Our full speaker lineup is still to be announced. Stay tuned for updates on who’s joining the conversation on the R&I Stage.

And, if you’re building AI products for global users, don’t miss our Local Lens series — learn more and subscribe to receive our quarterly reports, HERE.

Get in touch with intO’s Marketing Director, Clare Rees, to learn more about AIBA 2025.

clare@studio-into.com

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