In this article published by Inc., Joanna, our Founding Director, explores four steps to consider when expanding a brand to China. These four steps are: identifying trending categories; focusing upon unexpected consumer groups; bridging the gap between digital and physical retail; and discovering the opportunities of cross-border e-commerce.
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Our CEO and three of intO’s business leads explain how they would tackle the challenge of helping design the world's best workspace for a client, and what research methods they would use based on their individual expertise.
Part of the intO the future of > WORK series, this thought-provoking report curates insights from the most progressive innovators and experts in our global network, and explores three emerging opportunity spaces for leaders who are shaping the future of knowledge-based work.
