Shopping via live-stream, and three other ways to expand your business into Chinese markets.

In this article published by Inc., Joanna, our Founding Director, explores four steps to consider when expanding a brand to China. These four steps are: identifying trending categories; focusing upon unexpected consumer groups; bridging the gap between digital and physical retail; and discovering the opportunities of cross-border e-commerce.

Click here to view this publication

Consumption Publications


You may also be interested in:

Five Pivot Principles: How intO Outmanoeuvred COVID-19 in China & Japan

Like many global businesses, our projects have been affected by the circumstances of COVID-19. In fact, we encountered the initial impact while running research in China and Japan back in January. In this article, intO founder, Joanna Brasset shares the key things we learnt whilst seeking certainty for our clients during a period of extraordinary flux.

read more +

Posted on April 2nd, 2020

Business Innovation Social Change Research

Will the future be a no-fly zone? 

Brands and consultancies need seamless connections to customer insights and to each other. So what's the solution when travel restrictions put these connections at risk? In this article, Onika Simon, intO's Strategy Director, stresses that remote research isn't only a safer necessity at the moment. It also offers a more sustainable approach for the future.

read more +

Posted on March 24th, 2020

Business Future of Work Publications Research

Close
Close