Shopping via live-stream, and three other ways to expand your business into Chinese markets.

In this article published by Inc., Joanna, our Founding Director, explores four steps to consider when expanding a brand to China. These four steps are: identifying trending categories; focusing upon unexpected consumer groups; bridging the gap between digital and physical retail; and discovering the opportunities of cross-border e-commerce.

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Consumption Publications


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5 Smart Strategies…

In this article published by Inc., Joanna, our Founding Director, shares five steps to find opportunities for worldwide growth, while taking into account important cultural nuances and regional differences in the context of worldwide parallels between these markets.

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Posted on November 20th, 2018

Strategy Publications

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