We are all aware that alternatives for sustainable and regenerative mobility futures need our urgent and undivided attention. In this article, Project Lead, Anteja Klimek, stresses that we must understand diverse geographical contexts if we’re to solve our planet-wide problem.
How can we put care into services? intO's Business Director, Jonny Jiang, argues that this question doesn't only apply to areas like healthcare or social services that deliver care as a core promise. It should also be a key concern when designing commercial services – from shopping and traveling, to banking and working.
Trust. Love. Awe. Relatability. These feelings are hard enough to provoke when everything else is going well, so how on earth can brands hope to reach these highs when their customers' lives and emotions are in freefall? Onika Simon, intO’s Strategy Director, breaks down the challenges and offers some ‘life-led’ research briefs to bolster business stability during precarious times.
