The new confidence of people worldwide in local markets: Changes in the mind-sets of consumers across the Middle East and Gulf Co-operation Council.

In this publication, Joanna, our Founding Director, explores changes in the mindsets of consumers across the Middle East and Gulf Co-operation Council. Having previously aspired to ‘Western’ values, a new confidence is now emerging within a youthful population, that mixes culturally-rooted attitudes seamlessly within the context of worldwide perspectives.

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In this article published by Inc., Joanna, our Founding Director, shares five steps to find opportunities for worldwide growth, while taking into account important cultural nuances and regional differences in the context of worldwide parallels between these markets.

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Posted on November 20th, 2018

Strategy Publications

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