The new confidence of people worldwide in local markets: Changes in the mind-sets of consumers across the Middle East and Gulf Co-operation Council.

In this publication, Joanna, our Founding Director, explores changes in the mindsets of consumers across the Middle East and Gulf Co-operation Council. Having previously aspired to ‘Western’ values, a new confidence is now emerging within a youthful population, that mixes culturally-rooted attitudes seamlessly within the context of worldwide perspectives.

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Posted on June 7th, 2020

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