Archive for the ‘Branding’ Category

The New Confidence of People Worldwide in Local Markets…

In this publication, Joanna, our Founding Director, explores changes in the mindsets of consumers across the Middle East and Gulf Cooperation Council. Having previously aspired to ‘Western’ values, new confidence is now emerging within a youthful population, that mixes culturally-rooted attitudes seamlessly within the context of worldwide perspectives.

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Posted on November 21st, 2018

Publications Branding

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