The start of each year is always marked, at intO, with an opportunity to remind ourselves of the varied and rewarding briefs we’ve answered across the past twelve months. Throughout January, our team have been meeting to share the highlights and learnings of 2020’s key projects – from exploring the future of homes for an international retailer across four European markets, to hunting down incredibly niche tech-specialists across the world, to understanding the differences and similarities between strategy gamers across six very diverse regions. Here’s a whistlestop tour of how (and where) we’ve helped our clients over the past 12 months.
If you’d like to discuss your own international design research requirements, please feel welcome to email intO’s founder, [email protected]!
In fast-moving, remote-first product teams, empathy can erode - both with users and between colleagues. intO’s Empathy Days offer a one-day immersion that reconnects teams with real people and shared purpose. Blending fieldwork with reflection, these sessions create long-lasting clarity, alignment and motivation. In this article, Research Director, Laetitia Sfez, explains why they’re as energising as they are insightful.
In today’s fast-moving, globally distributed work environments, short-form research experiences like Empathy Days and Cultural Immersions are proving invaluable. As Research Director, Laetitia Sfez, explains, these formats reconnect teams with real users, either through energising, collaborative sessions or deep, contextual exploration in local markets. Though brief, both deliver enduring impact by challenging assumptions, aligning teams, and anchoring innovation in authentic human insight. This article helps you choose the right format, and shows how intO delivers each with strategic care and cultural sensitivity.
