As we wrap up our latest immersion project for YouTube, which spanned the US, Japan, Nigeria, Indonesia and Brazil, it’s the perfect time to explore why cultural immersions are a game-changer for foundational research and why they’ve become one of our most valuable services.
Studio intO has been awarded B2B Organisation of the Year at the 2025 Women in Innovation Awards, presented at a ceremony in New York on Friday 24 October. This isn’t just a win for intO — it’s a win for every client, collaborator, and Local Researcher who believes, like we do, that innovation must be designed with people, not just for them.
Across two days of talks, panels and audience Q&As, we dug deep into what it means to centre human context in artificial intelligence. From trust and localisation to agentic design and the evolving role of researchers, our global guests delivered real insight from the frontier of AI development.
