This year, Studio intO has been recognised across the research, design and innovation sectors for the work we care about most: making the world’s technology more equitable, inclusive and contextually intelligent.
From championing responsible AI to scaling ethical research in fast-moving global markets, every award we’ve received in 2025 celebrates not just our methods, but our mission.
Here’s a look at the honours we’ve proudly taken home, and what we believe caught the judges’ eyes.
Tech Impact Awards 2025
For the Equitable AI Framework
We were recognised for our pioneering Equitable AI Framework, a practical and globally tested methodology that helps design teams embed fairness and cultural relevance into AI product development. This was not about theory. Our framework has been applied in real-world contexts, including multi-country research with YouTube, and is actively shaping how AI outputs are built, evaluated and made more inclusive across global teams.
WIN: Women in Innovation Awards 2025
For embedding innovation into culture, strategy and operations
This award celebrated intO’s DNA: an agency that exists not only to support innovation, but to actively evolve it. We were honoured for our decentralised research model, our equity-first culture and our leadership in convening global conversations. From co-organising the AIBA conference to publishing actionable insight through Local Lens, innovation at intO is embedded, not episodic.
UK Enterprise Awards 2025
For exceptional delivery, global reach and industry impact
Judges praised intO’s consistency and scale. In 2025 alone, we worked in 13 countries, across 16 time zones, in 10 languages, collaborating with more than 55 Local Researchers worldwide. Our ability to run simultaneous cultural immersions, deliver insight at pace and maintain a client satisfaction score of 4.8+/5 across all projects was a clear differentiator.
UK Enterprise Awards 2025
For proving that inclusion drives innovation
From UX teams at YouTube to monetisation strategy at Pinterest, our research continues to shape product development for global brands. This award acknowledged intO’s success in helping clients make better, more inclusive decisions, and our belief that equity is not a ‘nice to have’ but a competitive advantage.
Market Research Society (MRS) Awards 2025
Awarded to Julia Jover, Research Strategist and AI Officer
Julia was recognised for her outstanding work in AI ethics, cross-market UX and accessible innovation, alongside her leadership in implementing intO’s Equitable AI Framework. From delivering complex multi-country studies to shaping strategic direction through our Growth Lab, Julia exemplifies the values and rigour that define intO.
With a central team spread across four continents and research delivered simultaneously in Nigeria, Brazil, Japan and the US, intO’s nomination in this category reflected the strength of our operating model: remote-first, insight-deep and globally fluent.
Our submission highlighted the internal thinking that powers intO. This includes launching Empathy Days and Competitor Benchmarking as new services, evolving our Growth Lab, and continually reimagining how research can move faster without losing depth or care. This shortlist recognised innovation as a living culture, not a single initiative.
Behind every one of these awards is a story: of a Local Researcher navigating nuance, a delivery team working across time zones, and strategists turning insight into impact.
To our team, our clients and our community, thank you for being part of the work that earned this recognition.
Onwards to 2026, with even bigger ambition, deeper insight and more gold!
If you’re working on AI, UX, or global product strategy and want to build solutions that resonate worldwide, we’d love to talk.
Get in touch with intO’s Commercial Director, Chloe Amos-Edkins, to discuss how our services can help you reach your ambitions.
Chloe Amos Edkins
Commercial Director, Studio intO
📩 Get in touch with Chloe: [email protected]
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As 2026 approaches, we’ve taken a moment, today, to gather for intO's remote Christmas party. It's been a chance to reflect upon (and celebrate!) a year of bold moves, brilliant partnerships, and breakthrough moments.
Here are just a few highlights from our orbit...
Benchmarking often gets sidelined, seen as repetitive, resource-heavy, or simply not urgent. But in this article, intO’s Global Strategist, Lalo González, argues it’s the missing link in global product strategy. Drawing on Studio intO’s unique approach, he explains how contextual, on-the-ground benchmarking reveals leapfrogging innovations, exposes competitive gaps, and feeds directly into product and design decision-making. For teams stretched across markets, it’s essential.
