Duncan Stevens: Sensitivity in multicultural South Africa
As part of our LOCALISE series, intO Project Lead, Duncan, stresses that brands must carefully contemplate the cultural significance of messaging when localising in South Africa.
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Introducing intO's LOCALISE offer
LOCALISE research is the essence of what we do; research that helps brands, businesses and organisations to find exactly where they belong, and fine-tuning their resonance within the lives of real people, in any market the world over. In this article, learn more about what our LOCALISE offer delivers, who it’s designed for, and how it works.
To get where you’re going, you first need to know where you are
Is your company trying to move forward without a roadmap? Onika Simon, intO’s Global Strategy Director, has advice for all brands and businesses: before any future planning, establish your position in the real lives of the real people who will carry you into the future with them.