Coronavirus has delivered a new consumer context, presenting businesses with fresh opportunities and threats. If businesses align themselves with their customers now, they will be best-placed to take advantage of the emerging opportunities. If they do not, they risk losing touch or being leapfrogged by competitors. Chloe Amos-Edkins, intO's Research Director, believes that Investment in qualitative research has never been so essential.
Whether you’re trying to get a stalled research project back on track, or have simply been prompted to think about how remote approaches could drive efficiency and cost-savings during future ventures (pandemic or not), slots are bookable in Joanna Brassett’s diary, throughout April.
Brands and consultancies need seamless connections to customer insights and to each other. So what's the solution when travel restrictions put these connections at risk? In this article, Onika Simon, intO's Strategy Director, stresses that remote research isn't only a safer necessity at the moment. It also offers a more sustainable approach for the future.
